Tuesday, December 07, 2010

It's just business

The New York Times published an article in the Style section about Trevor Neilson, philanthropic advisor to the stars.

My best friend currently works at the UN offices for human trafficking in New York. She said when she met Ashton Kutcher and Demi Moore, she got a sense that neither of them were very smart. While Mr. Kutcher was clearly very chatty, she observed that Ms. Moore was mousy and frail, as if intimidated by the superior intellect of all those around her.

"But they got us into the papers. No one would even care if they didn't show up," she said, dryly.

What especially amazed her was the couple's ability to repeat talking points as if they were delivering them for the first time. They never trailed off, memorized sentences word for word, and held up their enthusiasm during every interview.

I used to think that proper organizations were cheapened by celebrity spokespeople. Now, I feel as if actors were born for the job. They're beautiful, they bring with them an enviable social cache, they adore attention (and by extension, attract attention to their causes), they say what they're told, and question nothing.

Factoring in those reasons, the synthetic bargain starts looking better and better for whomever hires them.

No comments: